Rap music originated in the 1970s in the South Bronx area of New York, and was primarily marketed to the African-American community. Being the new music on the scene, rap was recorded by small, independently owned record labels.
Rap music began as a cross-cultural product. Early artists, such as Jool Herc (aka the "Godfather of Hip Hop") and DJ Hollywood, were first and second generation Americans from Jamaica. These artists used the Jamaican style of cutting and mixing with American music; this began the trend of mixing on turntables.