請幫我翻譯英文單句 謝謝 有關於行銷的

1 購買決策幾乎完全決定於購買時對該產品的態度

2 在消費者心中 對麥當勞產品或服務有不同於其他速食業者的認知和情感

3 Answers

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  • Naoko
    Lv 4
    1 decade ago
    Favorite Answer

    閣下似乎在寫行銷科目的理論, 所以我用專用名詞給你翻:

    1 購買決策幾乎完全決定於購買時對該產品的態度

    Purchase Decision is almost completely determined by the buyers' attitudes towards product at the time.

    Purchase Decision-- 購買決策

    almost -- 幾乎

    completely -- 完全地

    determined -- 決定於

    buyers' attitudes -- 購買者 / 消費者的態度, attitudes 的介詞要用 towards

    at the time –當時

    2 在消費者心中 對麥當勞產品或(和) 服務有不同於其他速食業者的認知和情感 (我認為較適合用[忠誠]代替[情感], 不知你讀過顧客忠誠 customer loyalty沒有)

    In the mind of buyers / customers, their cognition and loyalty towards McDonald's products and services are different from other competitors of fast food industry.

    customers -- 顧客們

    McDonald's -- 麥當勞的官方英文名字是有 's的

    cognition -- 認知

    loyalty -- 忠誠

    emotion -- 情感

    competitors – 競爭對手

    fast food industry -- 速食業

    個人意見, 我會用以下的中英文寫法, 因為用了專門名詞, 就不用解釋每一個細節, 你寫的讀起上來很難明白.

    Loyal customers of McDonald's can recognize the 'products and services differentiation' from its competitors.

    (麥當勞的忠誠顧客能識別它與競爭對手的[產品和服務區別].)

    Loyal -- 這裡用形容詞, loyalty 是名詞

    recognize -- 識別 / 區別

    *中文的句法不可能完全直翻英文

    **還有, 句子是照你意思翻的, 但對你第一句的論點有點懷疑, 我記得Purchase Decision的理論是這樣的:

    影響購買決策應有2個因素; 第一個是旁人的態度 (attitudes of others), 第二個是意想不到的環境因數 (unexpected situational factors)

    似乎說得太多, 但我覺得有懷疑的, 不能翻了給你便算

    Source(s): 自己,有修讀Marketing
  • 1 decade ago

    Purchase policies are nearly based on the attitude in purchasing the products.

    In the mind of some consumers, the cognizance and emotion on the products and services provided by McDonalds are different from the ones of other fast food restaurant.

  • 1 decade ago

    1 購買決策幾乎完全決定於購買時對該產品的態度

    The purchase decision-making nearly completely decides to the purchase

    when to this product manner

    2 在消費者心中 對麥當勞產品或服務有不同於其他速食業者的認知和情感

    Has in the consumer heart to the MaC$donald product or the service is

    different with other fast food industry cognition and the emotion

    Source(s): 網路
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