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Can anybody tell me about the history of a toothpaste called blend-a-med in Poland?
- 2 decades agoFavorite Answer
Established in 1837, The Procter & Gamble Company began as a small, family operated soap and candle company in Cincinnati, Ohio, USA. Today, P&G markets more than 250 products to more than five billion consumers in 140 countries.
William Procter, a candle maker emigrating from England and James Gamble, a soap maker arriving from Ireland might never have met had they not married sisters, Olivia and Elizabeth Norris, whose father convinced his new sons-in-law to become business partners. In 1837, as a result of Alexander Norris' suggestion, a bold new enterprise was born: Procter & Gamble.
1879 James Norris Gamble, son of the founder and a trained chemist, developed an inexpensive white soap equal to high-quality, imported castiles. The name "Ivory" seemed a perfect match for the white soap's purity, mildness, and long-lasting qualities. Harley Procter convinced the partners to allocate $11,000 to advertise Ivory in a national weekly newspaper for the first time.
1887 To address the storm of local and national labor unrest, P&G instituted a pioneering profit-sharing program for factory workers. This voluntary program, conceived by William Cooper Procter, grandson of the founder, gave employees a stake in the Company. William Cooper Procter wanted this program to help workers realize their vital roles in the Company's success.
A company built on innovation By 1890, P&G was selling more than 30 different types of soap. Fueled by innovative advertising, including full-color print ads in national magazines, consumer demand for P&G soaps continued to grow. To meet this increasing demand, the Company began expanding its operations outside Cincinnati. P&G set up an analytical lab at Ivorydale to study and improve the soap-making process. It was one of the earliest product research labs in American industry.
These innovations were being driven by more than research and development for its own sake. They were based on in-depth understanding of consumer needs, gathered through P&G's pioneering approach to market research. And they were marketed through equally innovative techniques, including radio "soap operas," product sampling and promotional premiums.
1911 P&G introduced Crisco, the first all-vegetable shortening. Crisco provided a healthier alternative to cooking with animal fats and was more economical than butter.
1919 William Cooper Procter continued his efforts to institutionalize the relationship between the Company and its employees. The articles of incorporation were revised to include the directive that the "interests of the Company and its employees are inseparable."
Seasonal purchases of P&G products by wholesalers led to uneven production needs and layoffs at Ivorydale. In response, P&G announced a plan to sell directly to retailers and hired 450 salesmen. This change stabilized production, reduced employee layoffs, and, in the process, changed the way the grocery trade operated.
1939 Just five months after the introduction of television in the U.S., P&G aired its first TV commercial (for Ivory soap) during the first televised major league baseball game.
By 1945, P&G had become a nearly $350 million company. Its products were popular throughout the United States and Canada--and the Company had taken its first step toward developing an overseas business, with the acquisition of Thomas Hedley & Co., Ltd., in England. After 108 years in business, P&G was positioned for dramatic growth.
New lands and dynamic growth
In 1946, P&G introduced Tide, its most important new product since Ivory. Tide was remarkably superior to other products on the market, and it quickly became an enormous success--so successful, in fact, that it helped fund the Company's rapid growth not just into new product lines but also into new markets around the world. In the years following Tide's introduction, P&G made its mark in several new businesses. Crest, the first fluoride toothpaste, rose to market leadership on the strength of an unprecedented endorsement by the American Dental Association. The Company's pulp-making technology fueled its growth in the toilet tissue and paper towel businesses. And P&G literally invented the disposable diaper category with the introduction of Pampers in 1961. Most important, however, was the Company's growing focus on its international businesses. Convinced that its success in new geographic markets required on-the-ground operations in these countries, P&G began building start-up businesses, first in Mexico, then in Europe and Japan.
Eyes on the future
Since 1980, the company has quadrupled the number of consumers it can serve with its 250 brands -- about five billion people around the world. These brands include Pampers, Tide, Ariel, Always, Pantene, Head&Shoulders, Lenor, Old Spice and Blend-a-med. P&G now has operations in more than 70 countries and its products are sold in over 140 countries, making P&G one of the biggest and most successful consumer goods companies in the world. P&G is also a major force for economic growth and well-being around the world by employing more than 100,000 people worldwide who continue to provide products of superior quality and value to the world's consumers.