What do young women look for in a online clothing store?

My friends have a clothing store website up and running.
But they were trying to get some input about how they can improve the site. Responses will receive discount coupons via email.

website is:

http://www.trendywest.com
Update: Hey thanks for all the great input wow... Jeans are kinda difficult to sell because of the different cuts but we will definitely be looking into it more. The site is secured with Geotrust SSL at checkout. The measurements will be up pretty soon as well Here are some coupon codes for you all: 10OFF4U:... show more Hey thanks for all the great input wow...

Jeans are kinda difficult to sell because of the different cuts but we will definitely be looking into it more.

The site is secured with Geotrust SSL at checkout.

The measurements will be up pretty soon as well

Here are some coupon codes for you all:

10OFF4U: $10 off $50 purchase before tax
20OFF4U: $20 off $100 purchase before tax
(You will get free overnight shipping with $100 purchase)
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