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小澎澎 asked in 社會與文化語言 · 1 decade ago

麻煩各位好心大大幫忙翻譯一下這篇文章

Shopping is considered to be one of the oldest and most important aspects of tourism. For many tourists no trip is complete without having spent time in shops, malls or at local markets . Several authors even believe in the ‘‘urge to shop’’ as a motivator to travel . ‘‘To be able to peruse, to examine, to feel and to think of the joys derived from purchasing certain merchandise is indeed pleasurable to millions of people, and for them it is a minor, if not a major reason for travel’’. Because of this interrelationship between tourism and shopping, airport policymakers no longer consider the transportation of passengers between one destination and another as the solely purpose of an airport. They believe that an airport can be a leisure attraction and primary destination in its own right . Also retailers realized that waiting passengers could be a lucrative source of revenue and increased their involvement in airports in general and in departure lounges in particular . Despite these changes dictated by commercial imperatives, airport retailing and its customers remain an under researched and poorly illustrated area of study .

麻煩各位大大了 謝謝Orz

Update:

For example, the question arises how do travellers perceive this ‘‘airport shopping mall’’? More importantly, it is unclear by which shopping motivations airport travellers are driven, as well as what different types of shoppers can be distinguished among travellers at an airport. (還有這段)

Update 2:

Indeed, quite a lot of studies deal with shopping motivations and shopper typologies , but either they pertain to home-, clothing or grocery shopping and not to airport shopping or if they do relate to tourism and airports,

順便一下 3Q

Update 3:

they only take the motivation for tourism and leisure activities into account. The objective of the current study is to carry out a quantitative study at the Brussels airport to discover all possible shopping motivations of Belgian travellers. 感激不盡

Update 4:

Besides de?ning consumers’ shopping motivations, an attempt will be made to deduce a shopper typology of travellers applied to the airport environment. 非常感恩!

2 Answers

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  • 1 decade ago
    Favorite Answer

    購物被認為是旅遊的最老和最重要方面之一。 沒有在商店度過時間,對很多遊客來說沒有旅行是完成的,或者在本地市場的商業區。 幾名作者甚至對shop 相信¯¯urge作為要旅行的操縱機構。 ¯¯To能精讀, 檢查, 感到並且想起從購買一定商品得到的快樂的確對數百萬人令人愉快, 並且為他們這是一個較小,如果不travel 的一個主要的原因。 因為在旅遊和購物之間的這相互關係, 飛機場決策人不再認為在一到達站和另一個之間的乘客的運輸為一個飛機場的僅僅目的。 他們相信一個飛機場可能憑本人的權利是空閒吸引力和主要到達站。 通常和在候機大廳裡尤其,此外零售商意識到等待乘客可能是有利的財源並且增加他們的與飛機場的牽連。 儘管變化這些口授以商業命令,零售的飛機場和它用戶保持A在下面研究並且不好說明地區的研究的。

    2006-04-27 20:38:09 補充:

    例如,問題出現,旅遊者怎樣察覺這家"飛機場購物中心"? 更重要的是, 透過其採買動力飛機場是不清楚的旅遊者被使,和顧客的多么不同的類型在一個飛機場可能被在旅遊者中區分。 的確, 相當多研究處理採買動力和顧客類型學, 但是或者他們屬于家-,購物衣服或者食品雜貨店而不在購物飛機場或者他們與旅遊和飛機場有關, 他們只考慮旅遊和空閒活動的動力。 當今的研究的目標將在布魯賽爾飛機場進行一項定量研究發現比利時旅遊者的全部可能的購物動力。 除de以外嗎? ning 消費者, 採買動力, 嘗試將被做出,以推斷一門適用于飛機場環境的旅遊者的顧客類型學。

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  • 1 decade ago

    購物認為是旅遊業的當中一個最舊和最重要的方面。為許多遊人旅行不是完全的沒有花費時間在商店, 購物中心或在地方市場。幾位作者甚而相信"敦促購物" 作為motivator 旅行。"能閱讀, 審查, 感覺和認為喜悅從購買被獲得某一商品的確是享受的對成千上萬人, 並且為他們這是未成年人, 如果不是旅行的一個主要理由' ' 。由於這種相互聯繫在旅遊業和購物之間, 機場政府決策人員單一地不再考慮乘客的運輸在一目的地和另之間作為機場的目的。他們相信, 機場可能是休閒吸引力和主要目的地因本身之能力。並且販商意識到, 等待乘客能是賺錢的收支來源並且特別是增加了他們的介入在機場總之和在離開休息室。儘管這些變動由商業規則口授, 機場零售和它的顧客依然是下面被研究的和窮地被說明的研究領域。例如, 問題出現怎麼做旅行家察覺這個"機場商城' '? 更加重要地, 它是不明的由哪個購物刺激機場旅行家被駕駛, 並且什麼不同的類型顧客能是卓越的在旅行家之中在機場。

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