急需要高手 - 英翻中外國書名*3(C)

Cardozo, Richard M. (1965), “An Experimental Study of Consumer Effort, Expectation and Satisfaction ” , Journal of Marketing Research, 24(August), 305-341.

Churchill, Gilbert A., Fr. And Carol Surprenant (1982), “An Investigation into the Determinants of Consumer Satisfaction” , Journal of Marketing Research, 19(November), 491-504.

Cronin, J. Joseph, Jr., and Steven A. Jaylor(1992), “Measuring Service Quality: A Reexamination and Extension” , Journal of Marketing, Vol.56, 55-68

1 Answer

Rating
  • 1 decade ago
    Favorite Answer

    Cardozo,理查M。 (1965),消費者努力,預期和滿意,市場調研的雜誌,24(8月)的n實驗研究 ,305-341.

    丘姬兒,吉伯特A.,Fr。 以及頌歌Surprenant ( 1982 ) ,n對消費者滿意,市場調研的雜誌,19(11月)的決定原素的調查 ,491-504.

    克羅寧,J。 約瑟夫,季爾和史蒂文A。 Jaylor ( 1992 ) ,easuring服務質量︰ 重新審查和擴展,銷售的雜誌,卷。 56 , 55-68

Still have questions? Get your answers by asking now.