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The research analysis of the consumer on-line shopping service quality
In recent years because of the booming development of the E-Commerce, the on-line shopping becomes the main current, however is rather lacking to the on-line shopping service quality's measuring of, so this research through the angle of the user, inquire into the customer eyes in the content and factor of the network service quality concerned, to be used as the on-line shopping quality proper slice the basis of measuring the tool.
Through the inquisition of the questionnaire, at through statistics the method to analyze after, among them, the relativity of"credibility" factor and whole satisfaction is high;"Convenience", "trust" and"credibility" factor and the loyalty relativity are high;And whole service quality aspect, "whole satisfaction", "loyalty", and"purchase the will" relativity is higher, from here can know, the form that in spite of serve how change, as long as the operator provides the customer good service quality content, the satisfaction, loyalty of the customer also will immediately raise;Therefore, raise the good service quality, will become the important principle that supports the customer loyalty.
Because internet of widely accepted, make the service type changed, the former tradition take attendant as the valuation of service type of lord to have already can't applied, and the result of this research is inquired into for on-line shopping its service quality, then promote the service quality of the shopping website, also can increase the consumer to get to the Internet the will of the shopping.