- Anonymous1 decade agoFavorite Answer
In recent years as a result of the electronic commerce vigorous development, the network shopping became the main tidal current, however regarding the network shopping service quality aspect weight was quite deficient, therefore this research penetrated user's angle, discusses connotation of and construction surface the network service quality which in the customer eye cared about, take did basis of as the network shopping quality appropriate measuring tool.
After inquiry volume investigation, after penetration statistical method analysis, among "reliable" the construction surface and the overall degree of satisfaction relevance is high; "The convenience", "the trust" as well as "reliable" the construction surface and the loyalty relevance is high; But the whole service quality aspect, "the overall degree of satisfaction", "the loyalty", and "the purchase wish" the relevance is higher, thus it may be known, no matter serves how does the form change, so long as industry provides the customer the good service quality content, customer's degree of satisfaction, the loyalty also can along with it enhancement; Therefore, enhances the good service quality, will be able to become maintains the customer loyalty cardinal principle.
Because Internet being in vogue, causes the service condition transformation, the former tradition service personnel's primarily service condition appraisal already could not be suitable, but this research result namely for aimed at the network shopping to discuss its service quality, then promotion shopping website service quality, also could increase the consumer to access the net wish of the shopping.Source(s): 翻譯了好久..^^
- 1 decade ago
In recent years because of the booming development of the E-Commerce, the on-line shopping becomes the main current, however is rather lacking to the on-line shopping service quality's measuring of, so this research through the angle of the user, inquire into the customer eyes in the content and factor of the network service quality concerned, to be used as the on-line shopping quality proper slice the basis of measuring the tool.
Through the inquisition of the questionnaire, at through statistics the method to analyze after, among them, the relativity of"credibility" factor and whole satisfaction is high;"Convenience", "trust" and"credibility" factor and the loyalty relativity are high;And whole service quality aspect, "whole satisfaction", "loyalty", and"purchase the will" relativity is higher, from here can know, the form that in spite of serve how change, as long as the operator provides the customer good service quality content, the satisfaction, loyalty of the customer also will immediately raise;Therefore, raise the good service quality, will become the important principle that supports the customer loyalty.
Because internet of widely accepted, make the service type changed, the former tradition take attendant as the valuation of service type of lord to have already can't applied, and the result of this research is inquired into for on-line shopping its service quality, then promote the service quality of the shopping website, also can increase the consumer to get to the Internet the will of the shopping.