小亭 asked in 社會與文化語言 · 1 decade ago

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With this understanding of the consumer market, Nike entered the race for its share of the "rough and ready" outdoor recreation market, introducing new styles and changing its promotional trategics. Nike increased its offering of outdoor shoes from a couple dozen styles to seventy-eight different offerings. For consumers interested in a lowercost Nike, it had a new four-wheel-drive sneaker line, "Air Massa," which was designed as an all-purpose outdoor shoe suited for a variety of sports and leisure activities. For customers willing to pay more. Nike's new offerings included the "Air Krakatoa," a fully waterproof $140 hiking boot with a sole made partially of recycled running shoes. Nike also added outdoor styles to its Fit line of sports apparel.

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How has Nike responded to the changes in its market to remain competitive.

2 Answers

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  • Anonymous
    1 decade ago
    Favorite Answer

    NIKE藉由它對銷費者市場的了解,加入了”簡易的”戶外休閒活動市場市佔率的競爭,不僅引進了許多新樣式,更改變了它的促銷方案。NIKE增加了戶外鞋的提供:從好幾打到 七十八種不同的提供。因為消費者對於低消費的NIKE鞋子比較感興趣,NIKE使用一個新的四輪傳動生產線來生產它的”Air Massa”這款多功能戶外慢跑鞋,它適合各種運動和休閒活動。為了能讓消費者掏出更多的鈔票。NIKE的新產品提供”Air Krakatoa”,完全防水,售價140元美金,將鞋跟隱藏在使用ㄧ部分回收慢跑鞋製成的鞋底裡面。NIKE同樣也增加了生產運動服裝的Fit生產線 戶外的樣式。再問一下的答案:NIKE為了保持它的競爭力,應該如何回應市場的改變?

  • Anonymous
    1 decade ago

    藉由消費者市場的這理解,耐吉為 " 使而且粗糙預備 " 的它股票進入了比賽戶外的娛樂市場,介紹新的風格而且改變它的促銷 trategics 。 耐吉對七十 - 八不同的提供增加了來自夫婦的它的戶外鞋子的提供一打的風格。因為消費者對一個 lowercost 耐吉感興趣,它有被設計的一條新的四輪-駕車運動鞋線, " 播映 Massa" 當一隻萬用的戶外鞋為多種運動和空閒 activit 適合

    Source(s): 自己
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