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bird asked in 教育與參考考試 · 1 decade ago






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    管理學Robbins, S.P., & Decenzo, D.A. (2004). Fundamentals of management: Essential concepts and applications (4th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. 行銷是下學期的課,  這學期開的都不是本系開的, 有兩個系開會計系開的(一)基本參考書目: Philip Kotler, " Marketing Management-- Analysis, Planning, Implementation, and Control," 8th ed., Prentice-Hall Inc., 1994 (二)一般參考書目: 1. Philip Kotler and Keith Cox, " Marketing Management and Strategy-- A Reader " Prentice-Hall Inc., 1980. 2. Michael E. Porter,"Competitive Advantage, " New York: Free Press, 1985. 3. Britt, Boyd, Davis and Larreche," Marketing Management and Administrative Action " 5th ed., McGraw-Hill Book Co., 1983. 4. E. Jerome McCarthy & William D. Perreault "Basic Marketing," 9th ed., Irwin, 1988. 5. William J. Stanton & Charles Futrell, " Fundamentals of Market ing," 8th ed., McGraw-Hill Book Co., 1987. 6. Brian Toyne & Peter G. P. Walters,"Global Marketing -- A Startegic Perspective," Prentice-Hall Inc., 1989. 7. 其他依需要,另行指定或提供。 合經系開的Textbook: 謝文雀譯,2005,行銷管理--亞洲觀點,第三版

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