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Anonymous asked in 社會與文化語言 · 1 decade ago









2 Answers

  • Anonymous
    1 decade ago
    Favorite Answer

    Cashing In On Asia's Fair-Skin Craze


    For a growing number of Asian women, a fair complexion symbolizes beauty,

    youth, and high social standing. So, while their western counterparts work on their tans,

    Asian women are trying to keep pale even in summer.

    And cosmetic houses are rushing to cash in. They're pouring millions of dollars into

    advertising campaigns to promote a cosmetic solution to the fair-complexion craze----

    skin whiteners.





    Source(s): CNN互動英語雜誌
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  • 昭儒
    Lv 5
    1 decade ago

    Reading is a journey that each of us takes every day. When driving, we read the road signs to figure out where we are going, when studying, we read textbooks to explore the world of knowledge, when relaxing, we read stories and novels to take us into an imaginary world. Some of us may make all these reading trips in one day. How do we find the time to do so? Just as the travelers don't get off at every stop, we as readers don't pause at every single word. We skim and scan;we also guess the meaning of many words rather than stop and look them up.

    Say we are traveling in southern Taiwan and come across a new recreation area. We think we would like to go there with some friends, but we were not sure if it’s exactly the kind of place they would like. To find out, we quickly drive around the area to see what it has to offer. Then we decide if it’s worthwhile going back. We often do the same thing when reading. We read something quickly just to get the gist, or general sense, of it. Then we decide if we want to go back and read it more carefully. This initial, quick glance is called skimming. Most of us use this reading technique when we flip through a newspaper or magazine.

    Other times, we travel for a specific purpose. We might go to that same recreation area specifically to spend the afternoon swimming. Or we might walk up the street to the 7-Eleven just to buy a carton of milk. In this case, we wouldn’t go through every aisle of the store. We would go straight to the dairy section and look for the brand we wanted. This is similar to what we do as readers when we scan. For instance, if we wanted to find out the show times of a certain movie, we would not read the whole paper starting from the front page. We would scan through it until we found the movie section: then we would scan those pages until we found the right movie ad.

    When we are skimming or scanning, we don’t waste time looking up every unfamiliar word or phrase we see. Indeed, guessing is something we must do continually as we journey through life. As readers, no matter how extensive our vocabulary is, we will frequently face words that are foreign to us.

    But is it really all right to skim and scan and guess word meanings when we are reading in a foreign language? Of course it is! Remember, reading is like a journey regardless of the language. If we are walking around a new city, we won’t stop at every single store and ask directions. We’ll make some guesses to find out our way. If we are enjoying a hike through the forest, we won’t stop and carefully examine every single tree. In fact, we must look beyond the individual trees if we want to enjoy the forest as a whole, just as we must look beyond the individual words if we want to get the most out of our reading.

    Source(s): 高中課本(遠東版)第三冊
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