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國有森林遊樂區是提供遊客休閒的場所,服務品質的良窳,影響到遊客對該遊樂區的評價、重遊率及向親友推薦的意向。本研究係採用服務品質觀念模式(又簡稱PZB模式)中的缺口五(期望的服務品質與感受服務間的缺口)探討墾丁森林遊樂區的遊客對遊樂服務品質認知上的差距,本研究得到331份有效問卷,並採用重要性與績效矩陣法(簡稱IPA)進行分析,得知墾丁森林遊樂區亟須改善的服務品質項目包括公廁數量、公廁衛生及簡便醫療設施等三項,希望能藉此俾供林務局在制定服務品質決策時之參考。

2 Answers

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  • Anonymous
    1 decade ago
    Best Answer

    National forest amusement area supplies tourist leisure's lieu, quality of service's good Yu, affection go tourist amusement area's valuation to should, heaviness You rate and recommend intention to relatives and friends 。This research Xi adopt quality of service idea mode (For short PZB mode again)Center breach five (Expectation's quality of service and feeling service between breach)Inquire into cultivate man forest amusement area's tourist quality of service cognition on gap to carnie, this research get an effective questionaire, and adopt importance with performance matrix method (For short IPA)Proceed analysis, hear of cultivate man forest amusement area must be done without delay ameliorate quality of service project include public toilet quantity, public toilet sanitation and flyaway medical service waits for three, hope to can herewith Bi supply Forestry Addministration is enacting quality of service policy time refer.

    Source(s): 自己
  • 1 decade ago

    妳要ㄉ是

    The state-owned forest amusement area is provides the tourist theleisure the place,The service quality is good 窳,Affects to the tourist to this amusement area appraisal, re- You Lvand the intention which recommends to the relatives and friends. Thisresearch is uses the service quality idea pattern (to be called intourist's to amusement service quality cognition disparity which thePZB pattern) the center gap five (expectation service quality andfeeling service gap) discusses the Kending forest amusement area,This research obtains 331 effectively to ask the volume,And uses the importance and the achievements matrix technique (iscalled IPA) to carry on the analysis,Knew the Kending forest amusement area urgently needs the improvementthe service quality project including the public toilet quantity, thepublic toilet health and the simple medical treatment facility and soon three items,The hope can take advantage of this 俾 supplies 林務 the bureau inthe formulation service quality decision-making time the reference.

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