Anonymous
Anonymous asked in 社會與文化語言 · 1 decade ago

幫翻…(有關行銷學20點!急…)

市場滲透策略:

Yamaha:現今七年級的消費能力,比往年都要高,而機車此種商品對於年輕人來說是比較能夠負擔的起,因此走年輕化路線,將廠商與明星歌手一併打入校園以下探學生市場。

KYMCO:光陽在價格戰較佔上風,由於光陽不像山葉有許多技術是由日本導入,並且不找明星代言其商品,所以光陽才能壓低成本,在每年的開學期間推出「開學價」的促銷活動。

2 Answers

Rating
  • Anonymous
    1 decade ago
    Favorite Answer

    Yamaha: the buying ability of 七年級 today is higher than in the past, and for young people motorcycle is an affordable commodity. Thus, Yamaha turns to young styles, using brand name and celebrity singers to penentrate into schools and to test the student market.

    不知道 七年級 是幾歲...

    如果是 20~30 就寫 people in their twenties

    如果是 13~19 就寫 adolescents

    如果是 18~25 就寫 young adults

    KYMCO:Kymco has a better position on price. Because Kymco doesn't use as many Japanes technologies as Yamaha does, and because Kymco doesn't have any celebrity spokesperson, it marks down its price and rolls out a back-to-school discount event at the start of school years.

    2005-05-29 20:29:24 補充:

    其實大家翻的都不錯

    應該用投票的...

  • Anonymous
    1 decade ago

    Strategies to penetrate the market:Yamaha: Buying ability for youngsters in their twenties has improved as compared to previous years.  Motorbikes is relatively an affordable commodity for youngsters in this age group.  Yamaha therefore paints its product images as youngster's companion by utilizing pop stars promoting products on campus, grabing the student market.KYMCO: KYMCO is better positioned in price wars.  Unlike Yamaha, KYMCO has less Japanese technical back-up expenses and is not utilizing pop stars for promotion activities.  KYMCO keeps the cost low his way and is able to actively engage in Back-to-School price promotions each year.

Still have questions? Get your answers by asking now.