請問可以幫忙翻譯一下嗎....感恩

The recent growth in event tourism has been accompanied

by a small but emerging literature on event-goers (e.g.,

Getz 1991; Hall 1992). One of the aspects that is attracting

increasing attention is the motivation of visitors to attend

special events (Uysal et al. 1991; Uysal, Gahan, and Martin

1993; Mohr et al. 1993; Formica and Uysal 1996; Crompton

and McKay 1997; Formica and Murrmann 1998). Crompton

and McKay (1997) cited three interrelated reasons why

research on event motivation is important: it is a key to

designing better products and services, it is closely linked to

satisfaction, and it is a crucial ingredient in understanding the

visitors’ decision-making process. These factors will

become more and more important as the growing number

and diversity of events lead to heightened competition.

Increasingly, the fundamental question of why people attend

events must be complemented by asking whether and to what

extent different events attract visitors having different motivations

or whether there are underlying motivations common

to all events.

While these issues have been recognized in the literature,

so far there has been little direct attempt to address them. The

database or research design in most of the previous work precludes

or limits such analysis. Uysal et al. (1991), for example,

drew on a sample of those who had gone on a festival/

special event/exhibition trip from the U.S. Pleasure Travel

Study, a national database that did not permit any differentiation

on the basis of the event attended. More commonly,

researchers have focused on a single event, for instance, a

county corn festival (Uysal, Gahan, and Martin 1993) and a

hot-air balloon festival (Mohr et al. 1993) in South Carolina,

a jazz festival in Umbria (Formica and Uysal 1996), and the

Spoleto Festival (a “cultural-historical international festival”)

(Formica and Murrmann 1998). These researchers have

explored variations in motivations between groups at the

same event, for example, between repeat and first-time visitors

(Mohr et al. 1993) and between visitors belonging to

different groups of friends, family, and couples (Formica and

Murrmann 1998). They have also linked their findings to previous

studies and noted similarities between them. Formica

and Murrmann, for instance, noted that in the two South

Carolina studies, the common underlying motivations to

emerge were escape, excitement/thrills, event novelty, socialization,

and family togetherness. Each of these studies also

employs a similar scale of motives, based on that originally

derived by Uysal, Gahan, and Martin (1993), and interpretation

is largely undertaken in terms of Iso-Ahola’s (1982,

1989) seeking/avoiding dichotomy. Despite this, there are

limitations in terms of the extent to which these studies are

comparable, and their findings can be generalized. Indeed,

Uysal et al. noted that their study intended no generalization.

Crompton and McKay (1997) adopted a different perspective

by examining motivations at a sample of different

“events” (parades, balls, food events, musical performances,

and shows) held as part of a 10-day festival, the Fiesta San

Antonio. The extent to which this is a study of multiple

events or of different activities occurring within a single

large event is debatable, but varying motivations were

identified.

1 Answer

Rating
  • Anonymous
    2 decades ago
    Favorite Answer

    事件觀光事業的最近的生長已經被陪伴

    藉著在事件上的小的但是初現的文學-行人(舉例來說,

    Getz 1991; 門廳 1992)。 正在吸引的方面之一

    逐漸增加的注意是訪客的動機參加

    特別的事件(Uysal et al。 1991; Uysal , Gahan 和馬丁

    1993; Mohr et al。 1993; Formica 和 Uysal 1996; 克朗普頓

    而且 McKay 1997; Formica 和 Murrmann 1998). 克朗普頓

    而且 McKay(1997) 引用了三個相關的理由為什麼

    在事件動機上的研究很重要: 它是的關鍵

    設計更好的產品和服務,它嚴密地被連接到

    滿足,和它是一決定性的

    成分在了解方面那

    訪客的決策處理。 這些因素決意

    越來越變成重要的當做成長的數字

    而且事件的不同帶領加強競爭。

    逐漸地,個人們為什麼參加的基本問題

    事件一定要被藉由問補助是否和到什麼

    範圍不同的事件吸引有不同的動機訪客

    或是否那裡正在位於動機之下普通的

    到所有的事件。

    這些議題已經在文學中被辨認出,

    到現在為止已經有小直接的嘗試向他們演說。 那

    大部份的先前工作的資料庫或研究設計預先排除

    或限制如此的分析。 Uysal et al。 (1991),舉例來說,

    利用那些已經繼續進行節日的人一個樣本/

    來自美國快樂旅行的特別的事件/展覽旅行

    學習,一個國家的資料庫沒有允許任何的區別

    根據事件被參加。 更普遍,

    研究人員縣玉黍蜀節日的 (Uysal , Gahan 和馬丁 1993) 和一

    熱氣猛漲節日(Mohr et al。 1993) 在南卡羅萊那州,

    Umbria(Formica 和 Uysal 1996) 的爵士樂的節日, 和那

    Spoleto 節日的(一”文化的-歷史的國際節日的”)

    (Formica 和 Murrmann 1998). 這些研究人員有

    探究了在團體之間的動機變化在那

    相同的事件,舉例來說,在重複和第一次的訪客之間

    (Mohr et al。 1993) 而且在屬於的訪客之間

    不同群體的 fr 在他們之間的研究和著名的類似。 Formica

    而且 Murrmann 在二南方中,舉例來說,注意那

    卡羅萊納州學習,普通的基本動機到

    浮現是逃亡,刺激/震顫,事件新奇,社會化,

    而且家庭友誼。 每一項這些研究都也

    雇用動機的相似刻度,本來基於那

    由 Uysal , Gahan 和馬丁 (1993), 和詮釋源自

    主要地根據 Iso-Ahola 被開始(1982,

    1989) 尋求/避免兩分。

    可比較的,和他們的調查結果能被推廣。 的確,

    Uysal et al。 注意了被沒想要一般化的那項他們的研究。

    克朗普頓和 McKay(1997) 採用了一種不同的遠景

    藉由在一個樣本檢查動機不同的

    " 事件 "(遊行,球,食物事件,音樂的表現,

    而且表演)拿著如 10 天的節日部份,祭典桑河

    安東尼奧。 這是一項倍數的研究範圍

    事件或不同活動發生在一裡面

    大的事件是可爭論的, 但是改變動機是

    識別。

Still have questions? Get your answers by asking now.