Rex asked in 社會與文化語言 · 1 decade ago


After responding to this cognitive response measure, the participants were given an additional minute to recall all information about the coupon proneness using eight items (7-point scale) from Lichtenstein, Netemeyer, and Burton (1990). Finally gender information was collected and participants were thanked and debriefed.

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  • 1 decade ago
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    在回答完所有的認知衡量問題之後,受訪者會有額外的一分鐘時間回顧折價卷的資訊,此時的衡量方式將以Lichtenstein, Netemeyer, and Burton所以提出的八項目(七點量度)進行。最後再收集受訪者的性別資訊,並感謝他們的參與。

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