素素 asked in 社會與文化語言 · 1 decade ago

急件丫~趕著用丫~請幫幫我翻成英文~非常感謝!!

本研究利用Fishbein行為意圖模式,分析四大車廠(福特、裕隆、中華、豐田1500c.c.至1600c.c.之車款)使用者及有意願購買者,於購車時是否會考慮家人、朋友或同事的評價與看法,藉以了解消費者對汽車各屬性重要性及參考群體期望的順從意願之評價,進行車種間各觀察變數之比較。

本研究藉由問卷發放以蒐集消費者購買意圖資訊,利用結構方程式分析,實證結論摘述如下:

整體而言在四個車種間,七個屬性之重要性排名依序為車型外觀、價格、不易故障、省油性、售後維修服務、舒適度、安全性。對參考群體順從意願之排名為家人、朋友和同事,因此家人為影響消費者購車意圖之主要影響群體。

Update:

請盡量不要用翻譯軟體.謝謝

1 Answer

Rating
  • Anonymous
    1 decade ago
    Best Answer

    This research uses the Fishbein behavior intention pattern, analyzes four big cart yards (Ford, abundant is prosperous, Chinese, Toyota 1500c.c. To 1600c.c. The vehicle funds) the user and has the wish buyer, to buys the vehicle hour whether can consider the family member, the friend or colleague's appraisal and the view, so as to understood the consumer expects to the automobile various attribute importance and the reference community obeys appraisal the wish, enters comparison of the driving inter-species each observation variable. This research affiliation by asked the volume provides by the collection consumer purchases the intention information, the use structure equation analysis, the real diagnosis conclusion picks states as follows: The whole says in four vehicles inter-species, importances of place seven attributes in order for the vehicle type outward appearance, the price, not the easy breakdown, province greasiness, the post-sale service to serve, to extend, the security moderately. To refers to the community to obey place the wish for the family member, the friend and the colleague, therefore family member for affects the consumer to buy the vehicle intention the major effect community.

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