Anonymous
Anonymous asked in 社會與文化語言 · 2 decades ago

marcom是什麼意思呢??

請問大大~~marcom中文是什麼?

我真的查不到!!

2 Answers

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  • Anonymous
    2 decades ago
    Favorite Answer

    Macrom:Short for marketing communications. Marcom includes advertising, public relations, web development, signage, point-of-purchase, packaging, print collateral, direct mail, identity- anything that serves as a vehicle for brand and marketing messages.

    基本上這是一個 由兩個自合併的縮寫 就是指市場行銷上所使用的東西 如廣告 客戶關係 網路架設 任何可以傳達產品訊息的工具

    這樣瞭了嗎

    from:www.brandsequence.com/glossary.html

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  • Anonymous
    2 decades ago

    MM, holly was asking about mARCom, and it could be marketing communications. I guess mACRom was just a typo.

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