What was the effect of Google's "Florida" update on SEO methodology?
- Anonymous1 decade agoFavorite Answer
"SEO filter (search engine optimization filter)
One of the main theories that was put forward and that, at the time of writing, is still believed by many or most people, is that Google had implemented an 'seo filter'. The idea is that, when a search query is made, Google gets a set of pages that match the query and then applies the seo filter to each of them. Any pages that are found to exceed the threshold of 'allowable' seo, are dropped from the results. That's a brief summary of the theory."
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