What is PPC?
I have seen this on websites with ads, what does it means?
- JakeLv 76 years ago
It's more often used to describe one particular for of paid advertising used by businesses, it's an alternative to CPM (Cost Per Thousand) where one pays just for ad impressions, a click shows some active response by the prospect.
Secondarily web site owners can be paid for allowing ads to be run on their web site and PPC is one of the methods of metering what you would be paid, it's not uncommon to get paid for a mix of payment methods used for the same ad space.
- 6 years ago
Pay per click.