World War I: United States Food Administration.
Voluntary Conservation.
Hoover called it food conservation, but many Americans took to calling it "Hooverizing."
Various promotions were devised, such as wheatless Wednesdays and meatless Mondays.
Hoover was convinced that Americans would cooperate voluntarily to support the boys overseas.
He did not want a mandatory program and Government regulated rationing.
The idea was that American civilains would have to modify their eating habits volunatarily so that more food was availablde for shipment overseas.
The American housewive was urged to conserve food and eliminate waste.
Signs and posters appeared in workplaces and public areas with the slogan "Food Will Win the War".
Hoover managed to voluntarily reduce domestic food consumption 15 percent without rationing.
http://histclo.com/essay/war/ww1/cou/us/…
The suggested plan for the week from the United States Food Administration was as below -
Sunday - One Meal Wheatless & One Meal Meatless
Monday - All Meals Wheatless & One Meal Meatless
Tuesday - All Meals Meatless & One Meal Wheatless
Wednesday - All Meals Wheatless & One Meal Meatless
Thursday - One Meal Wheatless & One Meal Meatless
Friday - One Meal Wheatless & One Meal Meatless
Saturday - All Meals Porkless, One Meal Wheatless & One Meal Meatless.
The pamphlet is reproduced on the website below.
http://www.ecommcode.com/hoover/hooveron…

