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it describes what type of business it is and also why things happen at that business. For example, if you owned a ski shop and during the summer your sales are almost nothing, people would say that it's because it's the "nature of the business" to explain why their sales are so slow in July. In a grocery store, you would want to add extra cashiers during certain periods of the day (like right after work) because it's the "nature of the business" to be busier when people are on their way home and stop to pick up food for dinner.
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- really descriptive answer!! thanks a bunch to you and everybody else =)