What is Search Engine Optimization?

Question

I'm trying to prepare for a job interview I have on Monday with Bright Media, and I'm looking at the Web site:

http://www.brightmediaweb.com/

And it mentions that's one of their services. It's listed number one in fact. But, what is it? I don't want to look like an idiot if I'm asked about it.

Answer 1

Best Answer - Chosen by Asker

Search Engine Optimisation or SEO as it's referred to in the industry is a form of online marketing.

Search engine optimisation is built around understanding and utilising the google algorithm which works out the order that websites should be ranked in when you type an enquiry into the google search engine. The Google algorithm is called Page Rank.

Page Rank works by assessing how many external links a website has pointing to it. For example brightmediaweb.com will probably have asked for its partners and clients to put a link to the bright media website on their websites to help increase Brite Media's online visibility (how important search engines think it is).

As such, search engine optimisation looks to build lots of high-quality links to a website via the internet. This can be done through viral marketing, paid blogs, forum posts, guest book signings etc.

Added to this Bright media will perform what is known as 'keyword research' for its clients. This involves tracking how often people search for specific terms on search engines. For example, if they are optimising a jewellery website, they might look up how often people search for 'gold diamond choker'. From the research they will build up a bank of 'keywords' which they will put into the text of the website and use when doing link building (as mentioned above).

This is just a brief overview and there is a lot more to it which they will teach you. In the meantime, check out the site below who also specialise in SEO, there's some info that may help on the website.

Good luck!

Source(s):

http://www.cyber-duck.co.uk

Asker's Rating:

Asker's Comment:

Wow! Very thorough answer!

Answer 2

In that case it would be better for you to Google it. You will get a much better understanding on the subject.

Edit: Here is a link to a good description I got off of Google

http://en.wikipedia.org/wiki/Search_engi…

Edit: You should really learn to use all of the resources at your disposal. Just keep in mind that, while entertaining, YA is one of the worst choices for reliable info!

Answer 3

hey,search engine optimization(seo) is related to search engine ranking system

i suggest u...to go go
www.seo.com

it will help u a lot.