What is a 360 degrees deal in the music business?

Answer 1

Best Answer - Chosen by Asker

it's a new version of a recording deal.

the old version was set up for the label and management to get money/percentage from album sales.

a 360 degree deal means that the label and management get money not only from album sales, but also from concert ticket sales and merchandise sales.

touring and merch are traditionally the big money makers for artists. album sales usually make very little for most bands.

Asker's Rating:

Asker's Comment:

Thanks

Answer 2

It's a deal where the company (record label or booking agency or promoter) work with an artist on everything and make money off of their album sales, publishing, merch sales and touring, and everything else