It would be great if people choose to do good because of the well-being of humanity, or the long term benefits to the biosphere, but of course most of us think in a much smaller scale, and need more immediate effects of our actions... and it's ok, that's the way humans are.
Considering that eco-friendly light bulbs use about 75 percent less energy than traditional bulbs, while they last 10 times longer.
Considering that they're so efficient that they only release a small fraction of the heat given by traditional light bulbs, providing 'cold' light.... Considering this, they should be selling themselves!
In fact we use them at home :-) and we know that once you try them, you won't go back to the 'old' type. It's simply a better investment. Therefore, the trick is to get people to try these light bulbs at home for the first time.
One creative way would be hosting a reunion and giving each of the guests one or a small set of eco-friendly light bulbs. Each bulb should have a small label with, for instance, a smilie face and the date, just like party souvenirs.
The date thingy is important, so that they are aware of how long these light bulbs will last!
Frankly, I don' t think it's a matter of being creative, but rational. Education is all it takes (and yes, I know that it's no small feat) to make everyone realize that conservation benefits us all.



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