You shouldn't believe the media. Just because something is printed or broadcast doesn't mean it is true. Especially so in advertising, i.e. a message put together for the purpose of motivating the audience to take some action which is in the best interests of whomever paid to have the message delivered. Sometimes it is hard to tell whether someone paid for the message to be broadcast/published. It is also wise not to believe everything you read/view/hear even if it is purported to be true by respected journalists. Journalists are sometimes fed false or incomplete information, even by so-called authoritative, credible sources. Journalists sometimes interpret truth in the context of their own experience, values, religion and common sense, all of which could lead a journalist to slant the truth, or at least, unknowingly put forth information which is not completely true. At the same time, it is not wise to allow your common sense to determine what you should and should not believe in the media. Your mind should be open to the research, thoughts and opinions of others, especially of those who may be better qualified to address subjects and issues about which your own experience and thinking may be limited in comparison. For example, had common sense prevailed aboard the ships of Christopher Columbus, he would have not discovered the New World. Also consider the example of cigarette advertising on U.S. TV. Had it not been banned, how many more millions of Americans would have been killed by lung cancer because they believed the messages that smoking was enjoyable, that it was attractive to members of the opposite sex, that it was a factor in the success of celebrities? What the commercials left out was that tobacco was addictive, that it caused cancer and that it could lead to a premature death.